Simyra – a platform to see, search and share loan agreements
A framework for communication
We began by getting to know Nihaal and the ambitions for the company, and drawing out the distinct value proposition to address the needs of the target audience. We created a Brand Messaging Framework to capture the company purpose, value proposition and tone of voice that can be utilised to direct all future communications. Clarity and consistency in messaging is crucial to build a credible and memorable brand profile so it was an important starting point.
A refreshed website
Utilising the Brand Messaging Framework, we set about refreshing the existing website and bring the content up to speed with the company’s ambitions and growth stage. Content was elaborated to showcase the proposition, adding information about services and the team behind Simyra. Central to the redevelopment was a clear call to action plus HubSpot integration to support lead nurturing.
Setting up a powerful CRM platform
We selected HubSpot as a CRM platform and marketing automation tool for Simyra. We handled the initial set up, including data standardisation, import and segmentation, and established a deals system to enable Simyra to efficiently move from lead generation through to conversion and contracts.