Seven Reasons To Use Email Marketing
One-to-one interaction >> SMS messages share many similarities with email, as an unspoken rule, people expect SMS messages to be both important and urgent. People expect email to be important but not urgent. Ultimately, people don’t get annoyed by a non-urgent email, but they do with a non-urgent text.
Driven action >> Direct email is the best method of direct response marketing there is. The purpose of direct response marketing is to send customers targeted messages that drive specific actions — buy a product, read a blog, join a newsletter, refer-a-friend, any business goal.
Definitive consent >> Users have opted into hearing from you, they’re more than willing to open those messages and learn about the latest products, sales and how you can benefit them.
Strength in brand awareness >> The personality of a brand’s marketing communication is consistent with all points of contact with the consumer. By keeping to a tone that is representative of its values a brand will evoke confidence and reliability in the eyes of their customer.
Trackable ROI >> Businesses are constantly asked to prove effectiveness and ROI of all marketing efforts. Using the ROI calculator it’s easy to real-time track the return on investment (ROI).
Personalisation >> By creating segmented lists of say, prospect, active customer and ‘want to re-engage’ you now have the opportunity to target each group personally. Rather than alienate prospects by sending them product enhancement material the business has the opportunity to nurture the customer by way of interesting tips and strategies.
Lead generation >> Not everyone who joins your email list will be ready to make a purchase. Email marketing gives businesses the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
